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Marketing Plan

EFFECTIVE MARKETING PLAN


  • Professional photography: we hire only the best photographers and/or videographers to promote your home.
  • Floor plans: we find it is crucial for our listings to have an online interactive floor plan and a hard copy floor plan for buyers to properly market your home the right way. 
  • Social media marketing: The David Green Group puts the "social" in social media. We have a dedicated staff that uses social media strategically to promote your home. There are 3.4 billion active social media users worldwide - that is almost half of the world's population. The average daily time spent on social media is close to 2 hours per day. 91% of retail brands use 2 or more social media channels, and 81% of small and medium businesses use some form of social media. We feel our top 4 choices to market your home is through Instagram (1 billion users), LinkedIn (610 million users), Facebook (2.32 billion users) and YouTube (1.5 billion users).
  • Print marketing: We ensure our listings are professionally printed and designed to perfection. The David Green Group takes pride in the way we market and present each home. In addition to high-quality listing sheets, your home will also be featured in our window display along the Waterfront in Boston. 
  • Top Agent Network: Being part of the Top Agents Network in Boston, The David Green Group has the ability to pre-market listings to the top 10% of agents in the Boston area. Also, the word is spread through our sphere of influence. We have built relationships with brokers and agencies over 15 years due to our strong brand and networking; we call or email agents personally or host broker open houses and events.
  • Email database: We have a robust email database that has been carefully curated and highly effective at promoting listings. We will send out new listing emails as well as upcoming open houses. 

Public Relations:

The David Green Group offers a unique PR and marketing plan for your listing. We will pursue property feature coverage across a handful of publications for the utmost visibility. A property feature would require the listing address, listing price, home amenities and property images, as well as listing agent contact information. This pitch will highlight the most noteworthy qualities of the residence and its location, with an emphasis on amenities and hotel living. Our listings have been featured in:

  • Apartment Therapy
  • Boston Agent Magazine
  • Boston Business Journal
  • Boston Herald
  • Boston Homes
  • Boston Magazine
  • Curbed Boston
  • Design New England
  • Distinctive Homes
  • DuJour
  • Haute Living
  • Haute Residence
  • Interiors Boston
  • Luxury Daily
  • New England Home
  • Realtor.com
  • Robb Report
  • Unique Homes